When you continually post fresh articles, search engines can index your website much more frequently and this may lead to faster conversions of customers.Make it a habit to constantly publish new content to your site. Your content is re-indexed on a predetermined schedule by search-engine bots. The benefit behind adding in link backs is that it will help you in the search rankings and it will get readers to more and more of your articles.Adding in links to your other articles that are helpful and related can be a huge benefit for your article marketing. SEO can be easily defined as the strategic development of tactics which are designed to ensure your URL has the highest possible position on any given search engine. One way of achieving this and one hugely effective tactic is to use SEM.in order to get the best from your SEO and SEM you need to build the right foundations. If you are unsure how to do this you should work with a good professional team who will be able to guide you and help you by using their own expertise and knowledge to develop a plan which will help you achieve your online targets and aspirations. And this is where the difference is. SEM is all about specific marketing via search engines. It involves keywords, pay per click and AdWords, but it also involves in-depth monitoring and analysis of metrics for your website so you can monitor activity levels and hits, visits and bounce rates to your website.